Aramore is a revolutionary skincare line based on recent discoveries in longevity science. Their scientists have dedicated years studying and testing NAD+ (a recently discovered chemical compound that prevents aging) and how to deliver it back into your system. The Aramore skincare line is founded on their discoveries, delivering the compound in topical and supplement solutions. Creating a line that works with your whole system, from the inside out.
Our team was tasked to create a comprehensive go-to-market strategy that included: defining the brand voice, designing and launching their e-commerce site, a paid media launch campaign, and a 6+ month organic social media strategy and design.
SERVICES
campaign, digital, art direction
Distilling the science
We achieved this by centering our story around the scientists themselves. Letting them tell their story on how they created the products and how they collaborated with biologists, chemists, and dermatologists to create their line. Visually, we achieved this by featuring laboratory tools and avant-garde lighting techniques to evoke a futuristic, almost cinematic ambiance. This unified approach aimed to firmly establish our brand as a frontrunner in the realm of science, captivating our audience and instilling confidence in the product.
digital first
Our approach when creating the brand extensions was to start with the website first, this allowed us to explore all visual directions and in tandem begin to define our approach to lighting, propping and style of photo/video too.
Launching the brand
We thought of our after launch strategy in two ways, one was to introduce the product, what it does, and where this fits into your skincare lineup. The other was education, distilling the science on this groundbreaking discovery, that positions these products as superior and effective among competitors. Everything we did after launch across our paid media and organic social we did to measure up to these two pillars.
STUDIO
WONDERSAUCE
team
SHEILA SRINIVASAN
EMILY KNAPP
casey null
ALEXA SCHUMMER
WILL HUGHES
sorae lee
NOOR NANDA
JOSE LUNA
MICHELE VELEZ
ALLY BRITTO